Gigamon set to lead USD $880 million deep observability market

Gigamon is projected to hold a 52 percent share of the global deep observability market in 2025, according to newly published research by Frost & Sullivan.

The research highlights the significant growth expected in deep observability, with Frost & Sullivan estimating a total addressable market value of USD $880 million for 2025, expanding to USD $2.7 billion by 2029. This represents a compound annual growth rate of 33 percent, influenced by enterprises adopting hybrid cloud infrastructure and evolving cybersecurity requirements.

Market drivers

Frost & Sullivan attributes the increasing demand for deep observability solutions to several challenges confronting contemporary organisations. These include the limitations of traditional security tools, implementation requirements for Zero Trust architectures, and the growth of attack surfaces resulting from new artificial intelligence (AI) workloads.

The report notes that legacy log data from cloud and security tools can be insufficient for securing and managing complex hybrid cloud environments. Findings from Gigamon's 2025 Hybrid Cloud Security Survey, which sampled more than 1,000 global Security and IT leaders, revealed real-time threat monitoring and visibility across all data in motion as a leading priority for defence-in-depth strategies. Nearly nine in ten respondents (89 percent) agreed that deep observability is a foundational element of cloud security.

Defining deep observability

Frost & Sullivan describes deep observability as an approach to efficiently providing network-derived telemetry to cloud, security, and monitoring tools. The report positions deep observability as a critical capability, distinguishing it from traditional observability by incorporating real-time, network-level insights. These capabilities aim to help Security and IT teams achieve better visibility across hybrid cloud environments, which is intended to strengthen organisational security posture and support network and application performance.

"Over the past year we've seen organisations increasingly prioritise visibility into all data in motion, as they seek to secure their hybrid cloud environments against an accelerating threat landscape," stated Vinay Biradar, Associate Director, Cybersecurity Advisory at Frost & Sullivan. "The increasing complexity of dynamic and distributed workloads is driving a shift in security investments toward solutions that help deliver complete visibility and reduce risk. Our research once again highlights Gigamon as the industry leader, due to its Deep Observability Pipeline and vast ecosystem, as it delivers the rich network-derived telemetry that modern security tools need to effectively secure data and infrastructure from evolving cyberthreats."

Growth across organisations

The Frost & Sullivan research highlights that adoption of deep observability solutions is particularly strong among large enterprises, defined as those with more than 5,000 employees. United States federal agencies are also identified as significant adopters, with regulatory requirements around Zero Trust cited as primary reasons for higher uptake. The report outlines several key factors influencing market growth, including improving security posture, Zero Trust architecture implementation, operational efficiency and cost reduction, compliance and cloud governance improvements, and a growing need for comprehensive network traffic insights.

Shane Buckley, President and Chief Executive Officer at Gigamon, commented on the pressures organisations face from AI adoption in hybrid cloud infrastructure. "AI is upping the ante for organisations, making complete visibility into all data in motion even more challenging across hybrid cloud infrastructure as organisations rapidly deploy new AI workloads. Increasingly, our customers are relying on the network-derived telemetry we deliver across their virtual machines, containers, cloud, and physical infrastructure, to help eliminate blind spots and vulnerabilities where threat actors could hide. The continued validation of deep observability as a rapidly growing market category underscores its significance in modern cybersecurity tech stacks."

Research methodology

The Frost & Sullivan analysis is based on a top-down assessment which estimates the deployment of deep observability solutions across global large enterprises and US federal agencies. The research also considers average enterprise spending and includes insights from primary interviews with market participants, including Gigamon.

Frost & Sullivan concludes that the combination of increased hybrid and multi-cloud deployment, regulatory developments around Zero Trust, and heightened AI adoption will continue to shape and expand the global deep observability market through 2029.