Genesys honours Nexon & QPC in APAC partner awards

Genesys has named Nexon Asia Pacific and QPC Australia among its top Asia-Pacific partners at its annual regional partner awards. Nexon received two awards and QPC one.

Nexon was recognised as Australia & New Zealand Partner of the Year and APAC Innovation Partner of the Year, while QPC Australia was named APAC Customer Advocacy Partner of the Year. Other winners included ITOCHU Techno-Solutions Corporation as APAC Partner of the Year, Tata Communications as APAC Marketing Partner of the Year and India Partner of the Year, NTT DATA Thailand as ASEAN Partner of the Year, and ITOCHU Techno-Solutions as Japan Partner of the Year.

The awards were presented at the 11th annual Genesys Partner Executive Summit in Bangkok. The programme highlights partners across the region that are helping enterprise customers embed artificial intelligence in day-to-day customer service operations and broader business processes.

Genesys, which sells cloud software for customer and employee experience management, has been pushing its partner network to drive wider adoption of its Genesys Cloud platform. Partners are helping customers connect workflows, integrate AI with existing technology systems, and establish governance frameworks for deployment.

That places channel partners at the centre of a market where many companies are trying to move AI projects beyond the pilot stage. In customer experience software, suppliers and implementation firms are increasingly competing on their ability to connect AI tools to older systems while addressing oversight and operational risk.

Gwilym Funnell, Vice President Partner and Alliance Sales, Asia Pacific, Genesys, said the partner ecosystem had become increasingly important as customers seek broader returns from AI investments.

"Genesys partners are instrumental in helping organisations move from AI ambition to enterprise-wide impact," Funnell said.

"This year's award winners stand out for enabling organisations to use AI to create more connected customer and employee experiences while maintaining the governance, interoperability and resilience needed to deploy it responsibly. Through collaboration with our partners, our customers are accelerating AI innovation, unlocking greater business value with measurable results and building the foundation for agentic orchestration."

Regional focus

For Nexon, the awards mark a strong showing in the Australia and New Zealand market as well as the wider Asia-Pacific region. The company has positioned itself as an adviser and implementation partner for organisations upgrading customer engagement systems and assessing how AI fits into broader digital transformation plans.

David Russell, General Manager Enterprise Digital, Nexon Asia Pacific, linked the recognition to customer demand for guidance through complex technology decisions.

"Across ANZ, organisations are looking for partners who can help them make confident decisions in a rapidly changing technology landscape. This award reflects the trust our customers place in us to guide complex customer experience initiatives from strategy through to delivery. By combining our CX advisory expertise with Genesys Cloud and AI capabilities, we're helping organisations modernise customer engagement and deliver lasting business value," Russell said.

QPC Australia's award points to the value Genesys places on customer retention and long-term account relationships. In a software market where subscription renewals and platform expansion are central to growth, vendors often rely on specialist partners to support adoption after the initial sale.

QPC said its partnership with Genesys has run for more than 15 years. It said customers are increasingly seeking a mix of advisory, implementation, and managed services as AI tools become more deeply embedded in contact centre and service operations.

"This award reflects the strength of our long-term customer relationships across APAC. With more than 15 years of partnership, QPC has built its reputation as a trusted adviser helping organisations continuously maximise the value of their Genesys investment. As AI and agentic capabilities accelerate, the combination of strategic advice, implementation expertise and managed services helps our customers navigate complexity and make the most of what Genesys now offers," said Peter Levine, Commercial Director, QPC Australia.

Genesys serves more than 8,000 organisations worldwide. The company has been emphasising AI's role in connecting customer interactions, employee workflows, enterprise data, and back-end systems through a single cloud platform.

The regional awards suggest Genesys is using its partner programme to strengthen local delivery and customer support in markets where enterprises often need country-specific integration, consulting, and compliance knowledge alongside software products.