Euromonitor revamps Passport with AI chat & Copilot
Thu, 2nd Jul 2026 (Today)
Euromonitor has launched an AI-based version of its Passport market intelligence platform, overhauled with integrations for Microsoft Copilot and other AI tools.
The company says Passport has been rebuilt from the ground up in what it describes as its biggest investment since it was founded in 1972. The updated platform also expands its application programming interface for the first time to cover all Passport datasets.
Passport is Euromonitor's main market data and insights product. It provides information on consumers, shopping behaviour, industries, economies and companies, and is used for business planning, market entry and product development.
The latest version adds an AI chat interface designed to turn search queries into conversational exchanges and surface answers more quickly than traditional report-led research workflows.
A separate Microsoft Copilot agent will let clients access Passport intelligence inside the Microsoft applications they already use. Euromonitor has also introduced Model Context Protocol, or MCP, integration, allowing customers to connect Passport data and insights to AI tools including Claude and ChatGPT.
Passport's API access has also been widened to include the platform's full dataset, a change intended to support deeper integration with client systems and existing workflows.
Client workflow
The redesign aims to create a simpler path from business questions to answers. The new version features clearer navigation and a faster experience, while the underlying data collection and verification processes remain unchanged.
Passport's research covers 210 countries and jurisdictions worldwide. Euromonitor relies on its own analysts and experts to gather and verify market data and insights across a range of sectors and geographies.
Tim Kitchin outlined the scale of the project in comments accompanying the launch. "This is our biggest investment since we were founded in 1972. Every part of Passport has been reimagined and redeveloped based on what clients told us they need next. But this isn't just a better user interface. It's about moving Passport beyond a single screen, connecting our intelligence wherever clients make decisions," said Kitchin, Chief Executive Officer, Euromonitor.
Technology rebuild
The redevelopment also involved changes to the platform's underlying systems, including new architecture, new infrastructure and an AI layer at its core.
Chris Fosberry, Chief Technology Officer, Euromonitor, said the technical rebuild made it possible to combine multiple new access points in a single platform. "We've completely redeveloped Passport's technology, with new architecture, new infrastructure, and an AI layer built into the core of the system. That's what makes it possible to extend our reach further and wider and bring together not only a vastly enhanced user interface but also AI chat, API, MCP and a Copilot agent today. And, crucially, it lays the foundations for the innovation we'll keep building in the future," said Fosberry.
The launch reflects a broader shift among information providers as they try to embed proprietary data into the software environments where clients already work. For market intelligence companies, that increasingly means offering direct access through workplace software, external applications and third-party AI assistants rather than relying solely on standalone dashboards.
Euromonitor has offices in 16 locations worldwide and a network of analysts in more than 100 countries. Its research spans 99.9% of the world's consumers and covers industries, companies, economies and consumer trends across global and local markets.
The new Passport platform is being introduced with AI chat, Microsoft Copilot integration, MCP connectivity and broader API access, alongside the existing data and analyst-driven research that underpin the service.