CrowdStrike, Qualtrics link up to secure AI-driven data

CrowdStrike and Qualtrics have agreed a new product integration linking CrowdStrike's Falcon Shield with the Qualtrics XM Platform, extending SaaS security controls into customer and employee experience programmes.

The integration connects Falcon Shield to Qualtrics environments, focusing on visibility and policy enforcement across user activity, permissions, configurations and data access. It gives security teams monitoring and automated response capabilities inside Qualtrics.

Customer and employee experience systems often hold large volumes of personal and operational information, including survey responses, free-text comments, customer identifiers and internal workforce data. Security and compliance teams increasingly treat these systems as part of a broader SaaS estate that needs consistent oversight.

Falcon Shield can surface misconfigurations and unusual access patterns in Qualtrics deployments, and identify bot activity and risky integrations. Policies can then be enforced automatically within Qualtrics.

Security focus

The announcement positions customer and employee experience data as a growing target for misuse and a focal point for governance, particularly as organisations add AI-driven analysis and automated workflows. The companies cited consumer concerns about data misuse, saying it is a leading AI concern for 53% of consumers.

They also linked the integration to trust and personalisation, saying organisations that demonstrate trustworthy data practices can see up to a 10-point increase in customer comfort with personalisation.

"Every company competes on experience, and experience is built on trust," said Daniel Bernard, chief business officer at CrowdStrike. "By integrating Falcon Shield with the Qualtrics XM Platform, we're helping customers secure their most valuable data and ensure the integrity of every interaction. Together, we're enabling organisations to innovate faster and operate with confidence."

Qualtrics framed the integration as part of the security controls needed as organisations expand automation and AI in experience management. "Trust is the currency of innovation in business today, especially when delivering exceptional customer and employee experiences," said Assaf Keren. "Through this integration, our customers have the visibility and control they need to secure AI-driven workflows while moving at the speed modern business demands, and to know their data is protected by the highest standards of security and ethics."

What it does

The integration centres on continuous monitoring within Qualtrics XM. It tracks user and agent activity, along with permissions and configuration settings, to identify risk signals and reduce time spent on manual checks.

Falcon Shield is also set to flag anomalous access, misconfigurations and risky integrations. Policy-based remediation is included, with automated enforcement within the Qualtrics environment.

The vendors described the integration as a way to provide a consolidated view of risk across SaaS services by extending CrowdStrike's SaaS protection to Qualtrics. This reflects a wider security market trend that treats SaaS applications as core systems rather than peripheral services.

Deployment route

Delivery runs through Falcon Shield APIs, providing a streamlined deployment model and supporting scaled adoption across organisations with multiple Qualtrics instances or complex access models.

Security teams often face challenges when experience platforms are managed outside central IT, or when business units add third-party connectors and data exports. Tools that monitor configuration drift and access permissions aim to reduce these gaps, particularly in environments that use a mix of identity providers, automation tools and analytics services.

CrowdStrike and Qualtrics did not disclose commercial terms, pricing, or whether the integration is available by default or sold as an add-on. They also did not specify which Qualtrics modules are covered, or how the integration handles different deployment models and regional data governance requirements.

Both companies positioned the move as part of a broader push to secure sensitive business data held in SaaS platforms. The integration targets organisations running customer and employee experience programmes in Qualtrics that want security monitoring and policy controls aligned with their wider SaaS security posture.