Bynder appoints Eveline ter Elst as APAC sales director

The company has opened its first APAC office in Melbourne, Australia to better serve customers and meet the needs of its growing business.

Eveline ter Elst has been appointed as APAC sales director and will be relocating from the company's Amsterdam office to lead the new office.

The company plans to hire new positions specifically focused on sales, customer success, customer support and marketing, with the goal to better support and grow its already robust APAC customer base.

"We're excited to join the thriving tech community in Melbourne," Eveline ter Elst says.

"We already see incredible demand in the market, and I look forward to building on that momentum through the expansion of our customer base and our regional team," she adds.

"Expanding to Australia is the next exciting step among the many we are taking to scale Bynder and help more brands thrive in today's competitive digital landscape," Bynder CEO Bob Hickey says.

"This past year we have already grown significantly in APAC, and we believe that the office in Melbourne will allow us to better serve and represent these customers and partners while continuing to expand our reach in the region."

The company already serves multiple customers and partners in APAC, including Queensland Health and Australia for UNHCR, and is expanding into the region to be closer to its regional customers and meet the growing demand for digital asset management.

"Bynder has actually brought us closer to a lot of our customers because they are seeing the value that it adds," Queensland Health creative team lead Rohan Young says.

"Customers even say: 'Hey, can we share some of our stuff with you?' Which is going to help more hospitals in the future. So, it's become a nice community of mutually exchanging assets that has a lot of impact."