BrioHR raises USD $6.5 million to boost AI HR in Singapore

BrioHR has secured S$8.7 million (USD $6.5 million) in Series A funding to support the expansion of its digital HR solutions across Southeast Asia, with a focus on Singapore.

Openspace Ventures led the investment round, with additional backing from Taiwania Hive Ventures and other regional investors. The latest funding highlights increasing investor confidence in BrioHR's strategy to address the digital HR requirements of both small and medium-sized enterprises (SMEs) and larger organisations, particularly within the Singapore market.

BrioHR provides an integrated platform that centralises payroll, compliance, and employee engagement services for over 1,000 businesses in Malaysia, Indonesia, Singapore, and the wider ASEAN region. With the new capital injection, the company intends to accelerate the development and deployment of artificial intelligence (AI) capabilities and grow its operational footprint in Singapore. This is positioned as a timely move for local businesses adapting to shifts in the workforce and evolving HR demands.

Benjamin Croc, CEO and co-founder of BrioHR, said, "This investment validates our vision of making HR seamless and accessible to every business in ASEAN. Being a global tech and innovation hub, Singapore is an important market for us. The government's push for digital transformation, AI adoption and smart workforce solutions through the Singapore Economy 2030 Vision perfectly aligns with BrioHR's aim of equipping businesses with leading HR technology."

Croc also commented on Singapore's position as a technology centre, noting, "Singapore is the number-one destination for tech startups in Southeast Asia, because of its progressive infrastructure, pro-business policies and rich talent availability."

According to the company, Singapore's ongoing efforts to bolster its digital economy and encourage AI adoption provide a strategic backdrop for BrioHR's expansion plans. The startup's intended use of funds includes not only product development—specifically, further AI integration—but also initiatives to enhance local market engagement.

Hian Goh, Co-founder and Partner at Openspace Ventures, stated, "Singapore's regional tech hub status makes it the best base to scale innovative solutions like BrioHR. Their platform solves massive pain points for businesses who are trying to navigate the complex HR regulations across multiple ASEAN countries. We are delighted to be a part of their next stage of growth, and to help them scale in Singapore where businesses are adopting digital HR faster than ever before."

The company asserts that its growth trajectory supports Singapore's Economy 2030 Vision, which aims to boost digital transformation and smart workforce management across industries. BrioHR's focus on AI-driven HR technology is intended to address challenges such as compliance and employee engagement facing businesses in the region.

Croc commented on what the investment means for BrioHR's future in Singapore: "This raise isn't just helping us to scale—it's helping to shape the future for work in ASEAN. And with Singapore as our launchpad where the Government is pioneering policies, and the startup ecosystem is booming, we are excited about our next stage of innovation."

The company plans to continue expanding across ASEAN markets, using Singapore's infrastructure and business climate as a catalyst for delivering digital HR transformation for clients in the region.