BrioHR enhances Malaysia's role in global HR technology

BrioHR is playing a significant role in enhancing Malaysia's position as a key player in the global HR technology sector.

As Southeast Asia experiences rapid economic development, Malaysia has emerged as a principal business centre for the Global South. BrioHR, a provider of HR management solutions, is leveraging these dynamics to further digital transformation within workforce management, aided by strong government support and Malaysia's projected economic growth of 4.5% in 2024.

BrioHR's services align with Malaysia's strategic investments in digital advancements and workforce training, as detailed in the country's 2025 budget. "The Malaysian government's push for mandatory social security contributions and enhanced payroll systems under the 2025 Budget marks a turning point for HR management," stated Georg Chmiel, Senior Advisor and Investor at BrioHR. "With more than 34 million residents and an urbanisation rate of over 78%, Malaysia is uniquely positioned to lead Southeast Asia's workforce evolution. BrioHR is at the forefront, empowering businesses to adapt with precision and speed."

BrioHR offers a suite of tools, including payroll automation and performance management solutions, which help businesses manage compliance issues such as expanded social security contributions. Those using BrioHR have reported up to 40% faster payroll processing, a 35% reduction in HR costs, and a 25% improvement in employee satisfaction. "BrioHR's data-driven solutions ensure companies can comply with Malaysia's updated HR mandates while optimising productivity. This isn't just about ticking regulatory boxes—it's about creating workplaces where talent thrives," Chmiel highlighted.

With the digital economy in Southeast Asia predicted to reach USD $1 trillion by 2030, Malaysia is poised to play a pivotal role as an innovation hub. This environment is conducive for companies like BrioHR, which is assisting businesses in attracting and retaining talent amid evolving regional workforce challenges. "Malaysia's digital-first approach and focus on empowering SMEs make it the ideal launchpad for HR technology innovation," Chmiel stated. "BrioHR is enabling businesses to attract, retain, and nurture talent, addressing the region's pressing workforce challenges."

BrioHR's flexible solutions cater to Southeast Asia's 6.5 million SMEs, allowing even the smallest businesses to thrive in a competitive environment. "BrioHR is not only changing the way work is done in Malaysia—it's also transforming how businesses throughout Southeast Asia manage and support their employees," Chmiel said. "As the economies in this region grow, HR innovation will be key to long-term success. BrioHR is not just selling tools; they are creating the base for a smarter, stronger workforce. This is how we help unleash the full potential of the Global South."