Brightcove unveils AI-driven upgrades to boost live video reach
Brightcove has introduced seven new features aimed at expanding the reach of its AI suite, enhancing live-stream quality, and updating video engagement experiences.
Nearly 150 customers are currently trialling the updated AI tools, while the company's live platform has already hosted several large-scale events using the improvements.
A major release is the Universal Translator, which enables content localisation in more than 50 languages. The tool allows users to refine AI-generated transcripts before translation, with options for fully synthetic or original speaker-modelled voices.
The Universal Translator is already being used by organisations in media, sports, and enterprise sectors to deliver multilingual video content rapidly.
Captioning improvements
Brightcove's Auto-Captions tool, now in use by over 250 customers, has been updated to improve accuracy and naturalness in captions. The new Custom Dictionary lets organisations control how specific terms, such as brand names, acronyms, and sensitive language, appear in captions. This reduces manual editing and helps maintain consistency across video content.
Metadata automation
The Metadata Optimizer feature now generates and translates metadata automatically by analysing text, audio, and visuals. With support for over 40 languages and customisable tagging rules, the tool is designed to improve SEO, facilitate search, and ensure brand consistency. Based on customer requests, visual input analysis has been added to provide enhanced contextual accuracy.
Mobile video options
A new Vertical Videos gallery template enables organisations to display swipeable vertical video feeds on their own websites, designed to meet the expectations of mobile-first and younger audiences. This feature offers customisable video delivery for media, entertainment, and sports businesses looking to increase viewer engagement and time on site.
Live-streaming experience
Significant updates have been made to Brightcove's flagship live-streaming platform, NextGen Live. It now offers ultra-high-definition 4K streaming and low-latency delivery, with delays as low as eight seconds, catering to industries with high-quality or real-time viewing requirements. Live streaming, ad insertion, and digital rights management are unified into a single workflow, supporting secure and efficient monetisation of live content. Post-launch, the system has handled events with more than 200,000 concurrent viewers.
Planned enhancements
The company has outlined a number of forthcoming updates. These include the AI Content Multiplier, which will create multiple clips from one video, and a native Recommendations Engine for personalised content suggestions. Additional tools to improve interactivity and gallery experiences, plus a refreshed user interface, are also in development for future release.
