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Advantive has appointed Mike Barna as Chief Financial Officer. He joins the software company from Lone Wolf Technologies.
Barna takes on the role as Advantive expands its operations and rolls out Advantive ONE, an artificial intelligence platform for manufacturing operational intelligence. He will oversee financial strategy, planning, and operations.
He brings more than two decades of experience across software and data businesses in public and private markets. Most recently, Barna was Chief Financial Officer at Lone Wolf Technologies.
Earlier in his career, he held leadership roles at CoreLogic, including Segment Operating Executive and Chief Financial Officer of its BUY segment. He also held a senior finance role at Information Services Group during its path to public-company status through mergers and acquisitions, and led business-unit turnarounds across Europe and Asia Pacific at The Nielsen Company.
The appointment comes as Advantive expands its business serving specialty manufacturing, distribution, and packaging companies. Its product range includes ERP, MES, and SPC software, and it serves more than 7,000 customers in 88 countries.
Over the past year, the company has taken Advantive ONE from development to commercial availability while broadening customer operations across markets and time zones. That wider footprint has increased the need for financial oversight as Advantive manages investment in products and international support functions.
Advantive is backed by private equity firm TA and works with software operating group ST6. TA says it has invested in more than 560 companies since its founding and has raised USD 65 billion in capital.
Duane George, Chief Executive Officer of Advantive, said the appointment reflects the company's current stage of development. "Mike brings exactly the financial leadership this stage of the company needs," George said. "He brings the financial rigor and operating perspective we need as we invest in our products, people, and customers. His experience scaling businesses like ours will help us translate investment into lasting value for customers."
Barna said he was joining a business with a clear strategy and established customer base. "Advantive has a clear strategy, a differentiated platform in Advantive ONE, and software customers rely on to run their operations," he said. "I look forward to partnering with the team to build on that foundation, invest with discipline, and support the company's next phase of growth."
TA also backed the appointment. "Mike has built and led finance organizations through periods of meaningful growth in software and data businesses," said Hythem El-Nazer, Co-Managing Partner at TA. "His blend of financial rigor and operating perspective will serve Advantive well as the company executes its strategy."