Thomas Merchant stories

Thomas Merchant is an insightful author whose recent stories delve into the implications of globalization and communication in the modern business landscape. By exploring the dynamic relationship between global remote work and market expansion, Merchant provides a thoughtful perspective on how businesses can navigate the challenges of operating in diverse environments.

Through Merchant's work, readers can gain a deeper understanding of the importance of effective communication strategies, particularly when engaging with customers from different cultural backgrounds. His emphasis on language and accessibility highlights the need for businesses to adapt in order to thrive in a competitive global market.

Can't read, won't buy: globalization requires more communication than ever before

Global remote work is helping businesses expand into new markets. Speaking to customers in their native language is key to success.