Sara Coghlan stories

Sara Coghlan is an insightful author whose recent stories delve into the intricacies of customer loyalty and personalized marketing within the evolving landscapes of the financial and quick-service restaurant (QSR) industries. With a keen focus on the impact of fintech disruptors and the pressing need for digital transformation, her writing sheds light on how businesses can better connect with their customers.

Through her analysis, readers can gain a deeper understanding of the importance of relationship marketing in fostering customer loyalty, particularly within the financial services sector. She articulates the necessity for businesses to adapt to changing consumer expectations and highlights the role of personalization in cultivating lasting connections.