Russell Coutts stories

Russell Coutts, an author with a discerning eye for the intersection of technology and sports, sheds light on how SailGP, an international sailing competition, has harnessed Oracle NetSuite to navigate its expansion. His stories delve into SailGP's use of this state-of-the-art business system to strategically handle its financial operations, manage its growth across new territories, optimise broadcast opportunities, and diversify its sources of revenue.