Many futurists have glorified the potential benefits of its positively revolutionary potential for the future of work, retail, and even bigger societal issues.

A video shows Prime Minister Jacinda Ardern as the character of Maleficent. Her husband Clarke Gayford then appears. It almost looks real - but we know it isn't.

“The metaverse has huge implications - it comes with fantastic advantages and terrifying dangers."

Microsoft's announcement juxtaposes the genuine potential of Mesh for Microsoft Teams with widespread criticism of Facebook's rebranding as Meta.

"The metaverse will feel like a hybrid of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world."

The initiative aims to ensure technologies are designed and implemented in ways that are privacy-protecting, user-controlled, equitable, and interoperable.

Showing you’re scrupulous about how you collect, use and store customer information also has a positive impact on your customers’ experience with your brand and your bottom line.