Kristin Naragon stories

Kristin Naragon delves into the intricate relationship between digital marketing and customer engagement. In her insightful analysis, she explores how the traditional mass-marketing strategies in email communications are becoming less effective with today’s digitally empowered customers. Naragon advocates for a more nuanced approach that prioritises context over content, ensuring that communications are not only relevant but also resonate on a more personal level with the audience. Her forward-thinking perspectives offer valuable strategies for adapting to the evolving landscape of digital consumer interactions.