Kim Voon stories

Kim Voon is an insightful commentator on the evolving landscape of digital marketing and advertising. Through her recent stories, she explores the dynamic relationship between social media platforms and advertising strategies, particularly in the context of shifting costs and consumer behavior.

In her piece on the changing landscape of advertising in New Zealand, Voon highlights the preference for performance advertising over brand-based strategies. This presents an opportunity for readers to understand how businesses adapt to market conditions and optimize their advertising efforts to achieve measurable results.

Additionally, Voon's analysis of the National Party's Facebook campaign sheds light on the critical impact of social media strategies in political contexts. Readers can gain valuable insights into the strategic planning necessary for effective digital campaigning and the lessons learned from successes and failures in this arena.