Kelsey Mason stories
Kelsey Mason is a writer with a keen eye for the evolving landscape of technology and business. With a focus that spans from the growth strategies of enterprise software companies to the transformative journey of major corporations adapting to the digital age, Mason delivers insightful analysis on the intersection of technology and business. Her interest in how companies like Workday leverage partnerships for success, and Microsoft's adaptation to a cloud-centric business model, highlights her deep understanding of the strategic moves shaping the future of business in a digital world.

Partners pick up the slack, propelling Workday to large enterprise success
Thu, 8th Dec 2016
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hcm
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microsoft
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payroll systems
Workday continues prioritising top-line growth over profitability, which is paying off as the vendor had major 3Q16 signings in the U.S. and Europe.

Microsoft successfully adapts to the cloud business model
Tue, 8th Nov 2016
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virtualisation
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it automation
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microsoft
Microsoft champions cloud stride, using AI to lift lifetime value, harnessing partnerships for full portfolio prowess.