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Jo Gaines stories

Jo Gaines, a proficient writer with a keen eye on technological advancements and market trends, eloquently covers a wide spectrum of topics in her columns. Her interests span from the impact of technology in shaping the future of business to consumer behaviour changes, highlighting significant insights into loyalty shifts and retail strategies.

She delves deeply into the intersection of technology and empowerment, particularly focusing on the recognition of women in tech as exemplified by her coverage of the Women Leading Tech Awards. Gaines also addresses topics pertinent to economic policy and business strategy, underlining the importance of adaptability and innovation in times of uncertainty. Her analytical pieces provide valuable perspectives on developing effective business strategies and the role of data in capturing market opportunities.

Overall, Jo Gaines brings to the fore crucial conversations about market dynamics, technological influence in business practices, and the commendable strides of women in technology, making her columns both enlightening and essential for understanding today's corporate and technological landscapes.

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Retailers remain confident in face of economic uncertainty
Thu, 15th Dec 2022
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data analytics
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martech
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supply chain & logistics
Retailers prepared to retrain sellers for a new reality of rising inflation, supply chain bottlenecks and regulatory uncertainty.
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Data crucial to capture shoppers' wallets post-COVID
Thu, 30th Jun 2022
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data analytics
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martech
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planning
First-party data strategies key to driving personalisation, customer satisfaction, and long-lasting relationships according to a new report.
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Research unveils precarious customer loyalty for retailers
Wed, 18th May 2022
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crm
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data analytics
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cx
New research has found customers are reassessing established brand loyalties as their priorities and behaviours shift.
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Salesforce announces new innovations across the APAC market
Mon, 17th Jan 2022
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data analytics
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blockchain
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martech
Salesforce has announced a string of new innovations and partnerships to help expand its reach across the APAC market.
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VMware ANZ up for Women Leading Tech award
Thu, 19th Mar 2020
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virtualisation
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dei
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it automation
The Awards celebrate women’s achievement in the tech industry, and aims to ensure that women are part of history, not forgotten.
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Vodafone's Sharina Nisha up for Women Leading Tech Award
Mon, 16th Mar 2020
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engineering
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cloud specialists
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vodafone
Vodafone New Zealand's Sharina Nisha nominated for Women Leading Tech Awards in Australia, the only Kiwi on the finalist list.