Jayajyoti Sengupta stories

Jayajyoti Sengupta is an insightful author whose exploration of contemporary business practices provides readers with valuable perspectives on organizational dynamics and the evolving digital landscape.

In his recent work, 'Organisational change management - what is it and why does it matter?', Sengupta delves into the crucial process of managing change within organizations. His approach emphasizes the importance of understanding both the human and structural aspects of change, making it relevant for leaders and practitioners alike.

Moreover, in 'Digital is not a new concept. What is new is the notion that digital goes beyond simply implementing technology within businesses', Sengupta challenges conventional views on digital transformation. He encourages readers to look beyond mere technology adoption, urging them to appreciate the broader implications of digital integration in enhancing business strategies.

Through his stories, readers can gain a deeper understanding of the complexities involved in managing change and the transformative power of digital initiatives, equipping them with knowledge applicable across various professional contexts.