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Heather Hershey stories

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Heather Hershey is a writer who explores the dynamic landscape of commerce and technology. Her recent articles provide insights into the evolving e-commerce sector, emphasizing the strategies and transformations undertaken by significant players in the industry.

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In her piece about CommerceHub rebranding to Rithum, readers can learn about the impact of mergers and acquisitions in shaping market dynamics. Hershey highlights how strategic decisions can lead to greater synergy and innovation within the e-commerce space.

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Additionally, her analysis of public cloud software reveals the critical role technology plays in driving revenue growth for enterprise applications. Through her writing, Hershey offers a look into future trends and growth areas, equipping readers with knowledge pertinent to understanding the direction of modern commerce.

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CommerceHub rebrands as Rithum, unites top eCommerce firms & acquires Cadeera
Fri, 15th Dec 2023
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martech
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ai
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Global commerce firm CommerceHub rebrands to Rithum, merging key e-commerce players and acquires UK AI firm, Cadeera.
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Public cloud software bolsters enterprise app revenue growth
Fri, 13th Jan 2023
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saas
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public cloud
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cloud services
Nearly all growth will come from investments in public cloud software, which is expected to represent nearly two thirds of all enterprise app revenue in 2026.