Heather Cook stories

Heather Cook is an author with a keen interest in the ever-expanding realm of social media. Her writings delve into the impressive reach of digital platforms, highlighting the staggering figure of 3.96 billion social media users worldwide. Heather's insights particularly emphasize the impact of global events such as the COVID-19 pandemic, which have accelerated the growth and adoption of these communication networks.

Heather's professional narrative extends into the corporate sector, where she has chronicled the strategic moves of industry players. Her attention to executive appointments is exemplified through her coverage of Australian-based Seismic, focusing on their new VP for Asia Pacific, a former lead from Hootsuite. Heather's interest in leadership dynamics and regional developments in the marketing and sales enablement space is a recurring theme in her columns.

Additionally, Heather explores the tangible benefits of digital tools in boosting business performance. She reports on the successful partnership between Seismic and OfficeMax New Zealand, which resulted in marked growth and enhanced customer and sales confidence. Through her writing, Heather exhibits a strong engagement with the practical applications of digital enablement software in improving commercial outcomes.