Stories that mention Gerry Murray
SAS unlocks future of CX with real-time data capabilities
Fri, 3rd Sep 2021
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crm
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bi
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big data
The SAS CDP is designed to help brands collect, analyse and activate first-party data in real time, embedding insights into customer-facing systems to create value in consumer engagement and business models.
HCL Technologies bolsters precision marketing offering
Mon, 22nd Jun 2020
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marketing
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marketing strategy
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software and services
HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.