Darren Farrell stories

Darren Farrell is a proficient author with a keen interest in the dynamics of innovative technologies within the audiovisual sector. His writings frequently explore the strategic partnerships that shape the industry, as seen in his piece detailing Midwich's distribution deal for the OMMA signage platform from Istanbul-based OMMA Sign across Australia. This reflects his enthusiasm for understanding and dissecting the global implications of cloud-based solutions and their integrative processes in the AV landscape.