Boris Lokschin stories

Boris Lokschin is a notable voice in the realm of eCommerce, offering insights shaped by real-world challenges and innovations. His recent stories delve into the rapidly evolving digital landscape that many businesses found themselves navigating, particularly during unpredictable times.

In 'Taking your company’s eCommerce strategy to the next level', Lokschin explores the crucial aspects of adapting to a digital-first approach. Readers can glean practical strategies and thought-provoking ideas on enhancing their online presence and sustaining growth in an increasingly competitive market.

Another of his pieces, 'Ready, set, flop: four reasons why your online marketplace could struggle to gain traction', serves as a cautionary tale for those looking to establish eCommerce models with third-party sellers. Here, Lokschin emphasizes the importance of thorough preparation and strategic execution, providing valuable lessons on the pitfalls to avoid in the quest for a successful online marketplace.