Alex Dean stories

Alex Dean is a discerning author with a keen interest in the evolving landscape of technology and business. Specialising in reporting on strategic business acquisitions and industry partnerships, Alex casts a detailed eye over corporate maneuvers that shape the digital world. Alex's stories often focus on impactful business moves, such as Snowplow's acquisition of Poplin Data, highlighting the extension of global customer bases and the strengthening of international partnerships.

With an adept understanding of the tech industry's dynamics, Alex is particularly drawn to the intersection of data analytics and its application to business growth. The acquisition of Poplin Data by Snowplow, for example, reflects the increasing importance of analytics in enhancing customer insights and operational efficiency, a subject that Alex explores with both depth and clarity.