Matthias Hendrichs joined its executive team as chief commercial officer as of May 2 2022.
Hendrichs joins MODIFI from Apple, where he served as head of Asia Pacific for Apple's multi-billion dollar App Store - iTunes retail payments and commerce business across 20 markets in Asia Pacific based out of Hong Kong.
Hendrichs completes the current executive team consisting of Nelson Holzner (CEO - co-founder), Sven Brauer (COO - co-founder) and Jan Wehrs (CTO - co-founder).
As MODIFI's first non-founder C-Level appointment, Hendrichs will lead the market side of the business consisting of the global sales and marketing teams spanning China, Hong Kong, India, Bangladesh, Pakistan, the UAE, Germany, the Netherlands, the UK and the US.
"I am thrilled to join MODIFI at this exciting stage: MODIFI is growing 4x year on year across all major commercial regions. I am looking forward to driving this growth even further and to delivering more value for customers and partners around the world," Hendrichs says.
"We are delighted to welcome such an exceptional global leader to MODIFI. For 26 years Matthias has successfully developed strategies to scale, run and optimise complex businesses of all sizes," MODIFI co-founder - CEO Nelson Holzner says.
"He has an exceptional track record of driving innovative and disruptive go-to-market strategies around the globe."
"Together we will build the leading global commerce platform for business payments and trade management."