Stories by Tim Charlesworth
The promise and reality of the Customer Data Platform
Wed, 7th Sep 2022
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data analytics
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cx
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martech
The value of Customer Data Platforms (CDPs) in optimising customer experiences and driving revenue is explored in a new report.
The proof is in the pudding: How to navigate to CX excellence
Mon, 22nd Aug 2022
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crm
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cx
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martech
Investing in analytics and integrating technology strategically are key to improving the customer experience, says Freshwork's research.