Stories by Patrick Keenan
Brand as a revenue multiplier in enterprise sales
2 days ago
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hyperscale
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cx
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martech
Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.
Brand vs demand in B2B tech - Why you need both to grow
4 days ago
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digital transformation
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partner programmes
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erp
B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.
What is a 'Brand' in B2B technology - and how does it drive growth
Last week
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cx
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martech
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risk & compliance
Why B2B technology firms that build trust, visibility and proof can win shorter sales cycles, higher contract values and stronger growth.
Why clarity, not volume, wins B2B tech buyers in an AI-saturated market
Last month
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digital transformation
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cx
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martech
In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.
Beyond the booth: How tech companies can win at industry events
Last month
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digital transformation
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hyperscale
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cx
Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.