Stories by Ashley Diffey
The surprising reason customers are abandoning digital transactions
Tue, 5th Dec 2023
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data analytics
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martech
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iam
Businesses need to create easy, secure and personalised buying experiences that alleviate security concerns without collecting too much personal data.
The rising importance of cloud ID and access management in an increasingly online world
Fri, 4th Mar 2022
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advanced persistent threat protection
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iam
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cybersecurity
Australian businesses face a growing array of sophisticated cyberthreats aimed at breaching networks, stealing data, and causing disruption.
The growing importance of digital identity in a COVID-19 world
Fri, 2nd Oct 2020
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saas
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malware
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vpns
Businesses are realizing the crucial role of digital identities in maintaining security and productivity in a remote working environment.
Trustworthy and reliable: why making data privacy a priority leads to stronger customer relationships
Wed, 8th Apr 2020
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crm
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data protection
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cx
Data privacy is more than just a moral obligation, it also affects customers' experience and a company's bottom line.