TripleLift stories
Trust remains thin in programmatic curation, with 60% of buyers unsure what they pay for it and 81% citing weak performance.
Most advertisers are still wary of handing creative work to AI, with trust and brand safety slowing adoption despite centralised plans.
The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.
Adtech's next edge won't come from smarter AI, but from cultures that empower diverse people, especially women, to lead and innovate.
TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.
Ad tech platform TripleLift has announced Joyce Liu as its new CFO. Liu will lead financial operations as the company expands its audience targeting.
TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.
Dave Clark named CEO of TripleLift, replacing Eric Berry. Clark brings over 2 decades of experience in ad tech, streaming, software and publishing.
Adobe Advertising Cloud pioneers fee transparency by partnering with SSPs and exchanges, helping marketers gain insight into ad spend and performance.
Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.
Advertisers could gain better cross-channel results as TripleLift rolls out TL Spark, an AI layer linking buying, creative and measurement.
Adtech company TrippleLift has hired James Evans as Chief Privacy Officer and VP of Legal to oversee the company's privacy strategy on a global scale.
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