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Marketing personalisation news stories

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Customer experience
Five ways marketers can satisfy their "sweet tooth" in a cookie-less world
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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Attain
First-party data: A reason to celebrate
For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?
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Cheetah Digital
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 
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Loyalty Now
How investing in card-linked loyalty programs can improve customer retention
Customer engagement has never been more central to the retail industry than in 2021. As the market becomes increasingly crowded and consumers become more tech-savvy, their expectations have risen, meaning that retailers need to do more than ever to capture their attention.
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Customer experience
Interview: Sitecore explains why personalisation is key to customer experience
But what does a personalised experience look like? We spoke to Sitecore’s director, commerce, Mark Johnson, to find out.
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CSPs
CSPs missing huge, untapped opportunity
"Communication service providers (CSPs) must take advantage of the fact that consumers are willing to share their data to get an advanced personalised experience tailored to their expectations."
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Artificial Intelligence
Sabre looks to disrupt travel industry with new offering powered by Google's AI
"We are combining Google Cloud’s infrastructure, AI and machine-learning capabilities with Sabre’s deep travel domain knowledge to create, not next, but third-generation solutions."
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User experience
Contentsquare expands A/NZ presence with new offices in Melbourne and Sydney
Contentsquare has stated its plans to extend growth in the APAC region with the launch of four offices in Melbourne, Sydney, Tokyo and Singapore.
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Customer experience
Adobe launches customer journey solution for A/NZ businesses
The standalone journey orchestration engine enables organisations to use insights from the Adobe Experience Platform to create and deliver personalised interactions across any channel in real-time.
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Customer experience
Businesses must understand the link between empathy and personalisation
Empathy and personalisation are two key modes in which businesses can gain trust with and form better relationships with customers, according to a new Genesys survey.
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Customer experience
How to use smarter data to reach tomorrow's consumer
Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage.
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Gartner
Gartner: Marketing personalisation can be make or break
A Gartner survey shows brands risk losing 38% of customers because of poor marketing personalisation efforts.
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Digital Signage
A digital on-ramp
We look at how signage engages people, and turns them into customers.
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Marketing
I'm forever blowing bubbles
One time we used bubbles to attract delegates to our stand. It was a bit of light relief.