Robert Yue has been appointed as ANZ vice president.
In this newly created position, Yue will be responsible for driving the company's expansion across Australia and New Zealand, as well as developing its regional go-to-market strategy.
Yue has over 20 years of extensive sales and management experience and joins Tricentis from Cloudera, where he was ANZ vice president and managing director.
Previously, he worked with Apptio as vice president and general manager and has also held business and technology leadership positions at companies such as Jive, SuccessFactors, Hewlett Packard and Mercury Interactive.
"As we further accelerate our growth and investment in the ANZ region, Robert will be focused on expanding our presence and assisting our customers on their continuous testing journey," Tricentis Asia Pacific and Japan senior vice president Damien Wong says.
"Robert has extensive experience in this market, and our customers will benefit from his impressive expertise and knowledge.
"We look forward to supporting him as he works with our customers to accelerate their digital transformation," he adds.
"There are so many opportunities across Australia and New Zealand for growth. I am looking forward to working with our customers and partners and helping them achieve positive business outcomes," Yue says.