IT industry veteran and senior business executive Ben Goodman has been appointed as Asia Pacific general manager and senior vice president.

Goodman will preside over Okta's entire business operations and spearhead the company's growth plans in the region.

He has over 20 years of experience in the technology industry, leading hyper-growth businesses across the region, executing sales strategy and establishing strategic relationships with the APAC partner community.

Goodman was most recently senior vice president and general manager for New Relic Asia Pacific and Japan.

Goodman has previously held senior sales and channel leadership positions at Adobe, Dell, EMC, and Pure Storage.

"Ben is a proven leader in the technology innovation and digital transformation business," Okta chief revenue officer Steve Rowland says.

"Having spent nearly a decade in Singapore overseeing key growth markets in the region, he complements his business acumen and tech know-how with an incisive understanding of APAC customers' needs. Okta's prospects are bright with him on board."

Goodman, on the other hand, has a long-time positive association with the Okta brand.

"Having been a customer of Okta for over eight years, the value of a strong identity and access platform has always been evident, both from a security and productivity perspective," Goodman says.

"As organisations in APAC intensify their mobile and digital strategy, this value will increase many-fold in the years ahead. I am thrilled to be able to join a company I have so much personal belief in, and to lead its growth in one of the world's most dynamic regions."