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Mark West - Regional Vice President for Australia and New Zealand
Apptio appoints Mark West as Regional Vice President for Australia and New Zealand
By Zach Thompson, News editor
Fri, 11th Nov 2022

Mark West has been appointed as Regional Vice President for Australia and New Zealand.

West is charged with evolving Apptio's go-to-market strategy as it continues expanding in the local market, with a focus on helping organisations manage spiralling cloud costs and budget waste. This includes optimising existing and establishing new relationships with ANZ's largest banks, retailers, telecommunications providers, and federal and state government agencies, among others, alongside Apptio's partner ecosystem.

"The number one thing ANZ companies, and in particular CIOs, are worried about is growing cloud spend. Everyone's struggling with budgets, and every dollar invested counts in the face of inflation and anticipated recession," West says.

"Apptio has great people, great technology, and an impressive customer base in Australia and New Zealand. Joining the company gives me the opportunity to directly influence local organisations' ability to overcome financial headaches with quantifiable results, and the ability to impact a broad range of stakeholders, including business, technology and finance leaders."

West is a software-as-a-service (SaaS) specialist who joins Apptio with more than 20 years' technology industry experience, of which the last 12 have been in senior leadership roles. He was most recently Regional Vice President ANZ at UiPath, prior to which he held similar positions at AppDynamics, Concur, NetSuite and Aconex.

West is based in Sydney and reports to Tarun Kumar Kalra, Asia Pacific Vice President at Apptio.

"The ANZ market continues to maintain its strategic position in technology maturity and evolution curve with CIOs and CFOs of leading organisation continuing to emphasise the importance of technology spend visibility and accountability," says Kumar Kalra.

"The rapid shift of business critical workloads to public clouds is further driving the need for greater cost transparency and optimisation. We continue to witness encouraging demand and traction in this market, and Mark will be crucial at this phase of our growth."

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